威尼斯人娱乐城发起了一项新的品牌和营销活动，以展示威尼斯人娱乐城的人们如何通过发现、服务他人和挑战现状来为我们的社区提供动力。
活动的主题是RoosDo，内容旨在展示威尼斯人娱乐城的人通过提供卓越的学习、研究和服务来创造真正的变化。 该活动表明威尼斯人娱乐城是卓越与行动相结合的地方。
在现实世界中做出贡献的威尼斯人娱乐城教职员工、学生和校友将出现在新的电视广告、高流量地区的广告牌、平面广告和数字广告中。 该大学将在Facebook、领英（LinkedIn）、Instagram和YouTube上使用付费广告和推送帖子，包括与堪萨斯城西班牙裔新闻（Kansas City Hispanic 新闻）、The Call、Dos Mundos和堪萨斯城环球报（Kansas City Globe）等多家媒体合作。
电视广告包括即将到来的堪萨斯城酋长队比赛广播。 The campaign will also involve a 着陆页 on the 威尼斯人娱乐城 website and branded water bottles, notebooks, pins and clothing. The goal of this campaign is to engage the community by sharing stories of people connected to the city’s largest higher education institution and promote what’s possible with an education from 威尼斯人娱乐城.
The campaign, launched in 9月, has been produced by Trozzolo Communications Group and the university’s Division of 策略营销与传播. 他们的工作包括参与威尼斯人娱乐城校董会品牌提升委员会。
“Over the years, we have been very successful in raising awareness of the key role that 威尼斯人娱乐城 plays in our community in vital areas such as workforce development, community engagement and bringing tens of millions of federal research dollars into our community,” said Anne Hartung Spenner, vice chancellor for 策略营销与传播. “With this campaign, we are taking our efforts to the next level by demonstrating what our RoosDo, the depth and breadth of our impact as Kansas City’s university.”
“When people see that game-changing innovation, medical breakthrough or social program that improves the community and say — I wonder who did that? We want them to realize there’s a good chance a 威尼斯人娱乐城 Roo did, because RoosDo,” Spenner added.
威尼斯人娱乐城拥有超过135,000名毕业生的校友网络，遍布全美50个州和60多个国家，正在培养未来的领导者和变革者。 从当地企业主到国家政府领导人，威尼斯人娱乐城学生的故事将通过这次活动在更大的范围内得到庆祝。